Ram is the last to the EV party, but with a likeable and evolved rechargeable pickup.
The production version of the Ram 1500 REV will make its world debut during the Super Bowl on Sunday night. The new commercial features comedic actor Jason Jones joking about the anxieties buyers may have over EVs. Called"Premature Electrification," the 60-second spot will point viewers to its Rev Insider + membership, including reserving a place in line for pre-ordering, and exclusive access to events, news and information about the future of Ram electrified trucks.
"We created this commercial to speak directly to Ram truck owners and potential truck owners to bring some lighthearted humor to the high-tech, EV conversation, which rightfully takes itself very seriously," said Olivier Francois, global chief marketing officer, Stellantis in a press release., we wanted to directly address any potential concerns about EV truck ownership using an approach that we believe will resonate with our truck-buying consumers.
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