Elections2019: Parties going all out to woo voters
Cape Town - Social influencers, catchy ad campaigns and even music albums are but a few of the weapons in the arsenal of political parties as they scramble to capture voters and win support. Both the ANC and EFF released election albums. The EFF released a qhom track which party leader Julius Malema kicks off, while the ANC’s album featured a variety of music genres, even jazz.
The DA’s advert on social media also attracted a lot of views and has been likened to a re-enactment of Childish Gambino’s This is America music video, which shows the challenges facing South Africa post-1994. “Parties have also stuck with the old method of your traditional posters in mostly rural areas. In more affluent areas, they have used social media and even telephonic campaigning.
“The DA’s marketing strategy is to tailor and fine-tune certain messages to different constituencies and communities in SA. So its communication has seemed rather confused and incoherent,” she said.
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