The company will advance El Alfa eight figures ahead of his new album and tour.
El Alfa performs onstage during day two of Rolling Loud Miami at Hard Rock Stadium on July 22, 2023 in Miami Gardens, Florida.After evaluating El Alfa’s revenue streams, Sound Royalties will advance El Alfa the sum of money ahead of his upcoming tour and album,— set for release Oct. 19 on his own El Jefe Records. The advance contemplates the full range of El Alfa’s income, including his catalog, his upcoming recordings, his streaming numbers and his tour income.
Founded in 2014, Sound Royalties specializes in royalty financing for music creatives, independent labels, publishers and distributors. The company is a subsidiary of GoDigital Media Group, the company founded bythat also includes indie label and distributor Cinq Music Group and social media rights manager AdShare.
“There is no penalty and we don’t take copyright or ownership,” he says. “At first it was too good to be true, and now they realize it is true. It is a good model.” In El Alfa’s case, Sound Royalties is financing what Heiche describes as “existing income streams. It’s not a projection. It’s what he’s already doing. We did an analysis of what his revenue streams are generating and they’re very impressive. His numbers justify the advance we’re giving him.”
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