After exiting Conde Nast in October 2016 after a 25-year career at the publishing company, the veteran exec ran his own advisory firm, Silver Fox Productions.
Menicheschi will report to group president Deanna Brown.
"I am thrilled to have the opportunity to work with Deanna and the entire group to develop new revenue streams, drive market expansion and create innovative new products worthy of these industry-leading media properties,” said Menicheschi in a statement. Earlier in his career, Menicheschi was president of WWD Media Worldwide and president of digital marketplace startup IAM.com. After exiting Conde Nast in October 2016 after a 25-year run at the publishing company, Menicheschi ran his own media advisory firm, Silver Fox Productions.
"Edward has a deep and comprehensive understanding of our ecosystem and brings a wealth of experience from trade and consumer and the perspective of reaching a broad set of audiences, from young to multicultural to tenured and affluent," stated Brown. "We’re thrilled to bring him on board to drive our bottom line as we look to expand and evolve our product offerings.
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