EDITORIAL: Inclusive, empathetic communication will be a game-changer in Covid-19 emergency By Daily Maverick
For example, from early on, people living with HIV refused to be called “AIDS victims”. They rejected the loaded words that talked about how the disease was “spread” because “spread” implied that people with HIV, or black people or queer people, were somehow the willing agents of its transmission. Instead, they pointed out that it was an infectious virus that was the problem, not people living with it.
As a result, another part of our social media, particularly WhatsApp groups run by social movements, trade unions and civil society have expressed a great deal of scepticism about the speeches and, more worryingly, a lack of trust in the President and conviction in the Covid-19 prevention strategy. For these reasons, we believe that it’s vital that in all further communications the President and others begin to show a great deal more real empathy and appreciation of the anxiety and distress that is mounting in South Africa’s poor communities.
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