EDITORIAL Fellow South Africans, we’re launching a weekly newspaper. In the middle of the pandemic
That’s the reaction of most people when they first heard of our intentions to launch a weekly print newspaper. In 2020. In the middle of a pandemic and the greatest calamity to ever hit the global print media. The tea leaves had long been foretelling the death of this once powerful medium, so let us explain why we think this is an idea worth pursuing, that we should go back to the future.was battling to survive. That period was the nadir of our struggle era.
After surveying thousands of our loyal and engaged readers and analysing the consumption of our articles on our platforms, some aspects stood out for us. Even the most ardentreader struggles to consume more than 5% of all the great stories we publish, which these days is up to 250 full features a week.
How many times do we catch ourselves viscerally longing for weekend reads in bed over coffee, sharing sections of a paper with a partner? The moments that are truly special and should not be polluted by staccato glancing at our mobile screens? We posited that if we could design a newspaper that relied heavily on our editorial quality and multiple investigative units; our brilliant analysis and reporting from the most experienced newsroom in the country; our powerhouse of cartoonists; and a powerful network of contributors who shape our country’s future, we had a shot at saving print journalism in South Africa from seemingly inexorable circulation decline.
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