Last week, the Harris presidential campaign announced the launching of a WhatsApp channel targeting Latino voters.
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According to Harris campaign officials, the channel is the first of its kind, particularly set to be unveiled with a bilingual selfie-style video, featuring Julie Chavez-Rodriguez, the Harris campaign manager. It will inform viewers of the latest news and developments by the team as well as behind-the-scenes activity by the campaign.
More than half of the U.S. Hispanic population is estimated to use WhatsApp regularly, the campaign noted. It allows users to send text messages and make phone calls free over the internet, and has long beaten out other social media sites, including Instagram and Facebook, in popularity across Latin America.
On Monday, at a news conference outside the attorney general’s office in San Antonio, LULAC announced they were filing a civil rights complaint with the DOJ. State Senator Roland Gutierrez said he was requesting a state senate investigation into the raids. This fresh initiative should shore up votes for Harris/Walz in the battleground states.
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