Eddie Bauer ceo Damien Huang is leaving the American heritage outdoor brand, WWD has learned exclusively.
“It’s been a great year. ABG recognizes the value of the outdoor experience, the business is super strong, and digital has led the way,” said Huang. “People are seeing good product, good value, and feel good about our trajectory,” the executive told WWD of the new ownership, noting that there has also been interest from a number of new wholesale partners., streetwear stalwart Christopher Bevans. Huang was instrumental in bringing Bevans onto the team.
“He is not just a leader for the company, he’s a muse for the customer,” Huang said at the time. “We were looking for talent that could keep one foot in the outdoors, but open doors to a different creative language, aesthetic, customers and a message about what the outdoors means and who is welcome there.”
His values fit Eddie Bauer’s broader goal “to demystify the outdoors and make it a more accessible place,” Huang explained. “We identified about eight years ago people were looking at the outdoors more as a playground than an arena, it wasn’t a place to conquer or achieve a personal best, or a certain height or summit. Those are part of the experience, but there’s so much more.
Of his departure, Huang added, “Working with the team at Eddie Bauer and crafting a vision for this brand’s second century has been a phenomenal experience. I’m proud of all that we accomplished together to make outdoor adventure accessible and fun. I am confident that under the leadership of SPARC and ABG, Eddie Bauer is well-positioned to continue its momentum.”
Eddie Bauer’s day-to-day operations will continue with the brand’s other key executives in place. The process of recruiting a successor is underway, with SPARC Group seeking a leader who will embrace the brand’s vision and continue to drive its success, according to a company statement.
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