Easter spending is projected to reach a record $24.9 billion, exceeding the previous record of $24 billion set in 2023. Consumers are expected to focus on reconnecting and creating memories despite economic fluctuations, with candy and food being the top spending categories.
Your wallet may be taking a hit this Easter as spending on the holiday is expected to reach a record high.said Easter spending is expected to reach a record $24.9 billion, potentially surpassing the previous record of $24 billion set in 2023.
The study, which was released by the NRF and Prosper Insights & Analytics, said Americans are likely increasing their spending in an attempt to reconnect and create memories as economic conditions fluctuate. "While economic uncertainty remains on the minds of many, consumers are still focused on holiday celebrations like Easter," said Mark Mathews, NRF's chief economist.Candy is leading the way in Easter spending, with 92% of consumers planning to buy sweets, followed by 90% of shoppers who plan to spend on food. Researchers said 64% plan to purchase gifts, and 53% of people plan to buy decorations. Just over half of those who participated in the study said they expected to purchase Easter clothing. “Easter continues to be a holiday rooted in tradition for many consumers, which serves as the leading source of shopping inspiration,” said Phil Rist, executive vice president of Prosper Insights & Analytics. “Consumers are also influenced this year by the shopping experience itself, including sales and promotions, engaging in store displays, and by shopping with family and friends for holiday inspiration.” The National Retail Federation said the most popular Easter activities are cooking, spending time with loved ones, attending church and Easter egg hunts.The Church of Jesus Christ of Latter-day Saints announced changes to its class meeting schedule.Starting on Sept. 6,Sunday School, Relief Society, Elders QuoruTwo people were injured and two others were killed after a shooting during a domestic violence incident in Kearns.Unified Police Sgt. Aymee Race said officersThe Washington County District Attorney’s Office said Sheriff Nate Brooksby submitted his resignation hours after meeting with the commissioners’ office to addrE-bikes have become a growing problem for cities. Now, a new law taking effect in May 2026 aims to crack down.From speeding to reckless driving and property damA man was arrested following a child sexual abuse investigation in St. George.According to the St. George Police Department, Kenneth Barry was arrested after ma
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