EastEnders episodes could be cut to 20 minutes to attract millennial viewers

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EastEnders episodes could be cut to 20 minutes to attract millennial viewers
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  • 📰 TheSun
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Eastenders episodes could be cut to 20 minutes

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A source said: “Viewers are no longer using ad breaks to play with their phones, they’re doing it during shows and losing interest. “The BBC has conducted internal research to see if they should be offering more manageable, bite-size programming to help attract a younger audience. It’s just one of the ideas being mooted. Of course the Beeb will still focus on longer dramas.”

Last year Netflix started producing 20 to 30 minute series including Never Have I Ever, Atypical and Maniac, popular with the 18-34 demographic. Normal People's Paul Mescal set to star in brand new short film 'DRIFTING' in first project since hit series

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