Video game giant Electronic Arts, maker of Madden and Apex Legends, is planning for a future in which player-created virtual worlds are more central to its profits.
that the zeal for players to create will change his business as what players make becomes more complex.On a 5-10 year time horizon, what we expect to see, and we’ve started to see this today, is that there will be creation of new worlds that will fit right next to the worlds that we create,” he said.For EA, the creation of more content, by developers or players, is expected to boost playing time.
Increases in playing time are then expected to boost EA’s revenue. That's because the company’s games, like many in the industry, are designed to offer players more in-game content to buy for weeks and months after release. “Minutes engaged and money spent correlates on almost a 1:1 basis,” Wilson said. “So whether we create the content or our community creates the content, provided it’s high quality, provided it’s engaging, it represents an extraordinary opportunity for us.”
About 20% of EA gamers already create content for its games and 50% of the player-base uses player-made content, Wilson estimates.Players’ appetite to create turned Minecraft into a cultural phenomenon more than a decade ago and is now integral to the success of Roblox, where most experiences are built by regular users.
EA’s own Sims series has long had a robust community of modders—people who create alternate items and systems for the games—but EA limits how those fans can make money from them.
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