Dyson cuts 900 jobs amid coronavirus impact

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Dyson cuts 900 jobs amid coronavirus impact
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The company behind the first bag-less vacuum cleaner said 600 of the cuts would be in the UK.

Most of the jobs will be lost in retail and customer service roles.

Dyson uses its own people to sell in department stores, for example at John Lewis, but the shift to online has cut necessity for a High Street presence. The jobs being lost overseas, where the company operates in 80 countries, involve similar roles.A Dyson spokesman said:"The Covid-19 crisis has accelerated changes in consumer behaviour and therefore requires changes in how we engage with our customers and how we sell our products.

He said the company would try to avoid compulsory redundancies where possible, and emphasised that it had not furloughed any staff nor drawn on any public money to support jobs anywhere in the world during the pandemic. Most Dyson products are designed in the UK, where it has two technology campuses in Wiltshire, but manufactured in Asia.Earlier this year the company joined the fight to produce medical ventilators for the NHS, amid fears it would be overwhelmed by coronavirus.

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