During the pandemic, Shopify woos a wave of small businesses eager to get online
“I’ve never sold so many telephone wire baskets in my life,” says Buerge of the newfound lifeline. “It’s totally driven sales. It wouldn’t sustain our rent, but it’s certainly more than if we were just sitting at home thinking woe is us.”
“They are democratizing e-commerce for independent businesses by offering an arsenal of tools they couldn’t necessarily afford to build on their own,” says Richard Tse, an analyst at the National Bank of Canada. “Before Shopify, if you were a small, independent brand and you wanted to be online, you very much needed Amazon,” says Ygal Arounian, an analyst with Wedbush. “That doesn’t mean that most brands aren’t still selling on Amazon, but now they can also build their own website and connect with customers directly.”
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