Battery manufacturer will take over the branding of one of the Las Vegas Grand Prix's DRS zones
Formula 1's Las Vegas Grand Prix has added Duracell to its partner roster, with the battery company sponsoring one of the street circuit's DRS zones. Duracell says its copper and black colours will be 'prominently displayed' throughout the Las Vegas Strip's DRS zone, which is the first bespoke sponsorship of its kind since the overtaking device was introduced in 2011.
Duracell branding features on the airbox of the Williams FW46 car driven by Alex Albon and Franco Colapinto and on the team's attire. The US-based battery manufacturer has also placed a heavy emphasis on off-track marketing, including a host of TV commercials in North America, Europe and Latin America, and off-track activations at various grands prix.
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