These fake Nike sweatshirts will get you more clout than the real ones.
These days, there is a dupe of nearly everything, but these bootleg Nike sweatshirts break a few key rules of the dupeUnlike, for example, a fake Louis Vuitton Speedy bag — a commonly copied bag designed to skate under the radar as the real thing and cost much less — bootleg Nike sweatshirts, priced nearly the same as the real thing, are designed to broadcast their dupe-iness. Alyssa Ramos, an L.A.
While Instagram is more of a free-for-all — you simply DM the seller, then send a Venmo or Cash App payment — Etsy strictly prohibits selling infringing merchandise. But, according to Ramos, there are loopholes. Nowhere can she mention Nike in the text , and she purposely misspells words to avoid being flagged — especially if her designs, which she draws herself, feature additional characters outside of just the Nike logo — and she manipulates the images, because Etsy scans those too.
And for a lot of buyers, the illegality actually adds to these appeal of the dupes. Young shoppers appreciate the clout that comes from wearing the big-name label, but they don’t want to monetarily support the brand. “I’m aware of the repercussions if independent sellers do get caught, but I’m willing to support small businesses over a big company, which can be greedy, like Nike. I don’t believe this business is cutting into Nike’s profits much,” one 24-year-old says.
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