PARIS, Feb 18 — Welcome to the age of the dupe — the imitations, or even copies, of big-brand products, sometimes coming dangerously close to counterfeiting. It’s a trend...
PARIS, Feb 18 — Welcome to the age of the dupe — the imitations, or even copies, of big-brand products, sometimes coming dangerously close to counterfeiting.
The concept is certainly not new, with imitations being made for several decades, if not more. But it has perhaps never before been a subject of such pride. Just look at the countless videos with the #dupe hashtag, which has no less than 2.8 billion views on TikTok. So while the idea of the dupe might not be new, it’s definitely taking on a new dimension, since finding copies, imitations or products inspired by those from big brands, seems to have become a new sport, and especially a source of pride, whereas it was previously a source of shame, if not embarrassment.
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