Dunkin' has partnered with pop star Sabrina Carpenter to launch a new drink and a $5 breakfast meal deal as part of its strategy to boost sales. The campaign features Carpenter in a video showcasing the new drink and the meal deal, produced by Artists Equity, a company founded by Ben Affleck and Matt Damon. Dunkin' is also offering several online-only discounts, including a discounted Maple Sugar Bacon Breakfast Sandwich, bonus points for mobile orders on Mondays, and a discounted Hash Brown Brisket Scramble.
Dunkin’ partnered with “Espresso” singer Sabrina Carpenter to launch a new drink and also touted a $5 meal deal as it seeks to boost sales heading into 2025.Tuesday that shows the Grammy-nominated pop star “Shakin’ That Ess” while her hit tune plays in the background.The video was created by Artists Equity, a production company founded by Ben Affleck and Matt Damon, both of whom earlier this year starred in a Super Bowl commercial for the coffee chain.
Dunkin’ also launched a $5 breakfast meal deal, available all day on its winter menu. The deal includes two of the chain’s savory Wake-Up Wrap sandwiches – each of which come with egg, cheese and a choice of bacon, sausage or turkey sausage – with a medium hot coffee or iced coffee. Like rival fast-food chains, Dunkin’ is also expanding its online-only discounts.
Dunkin' Sabrina Carpenter Meal Deal Marketing Campaign Fast Food Discounts
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