It’s true: Dunkin’ is turning two of its most popular drinks into boozy beverages. Here's what to know.
After setting the internet abuzz last week, Dunkin’ will officially announce Monday the debut of Dunkin’ Spiked Iced Coffees and Iced Teas, which are both scheduled to roll out in the coming weeks.
People are also reading… With the increasing competition, the category is growing: Sales of RTDs amassed more than $10 billion in US sales over the past 12 months, a 7% increase from the prior year, according to a new NIQ report.“Like other well known non-alcoholic brands, Dunkin’ wants to capitalize on a built-in audience and established brand equity as it pushes its way into alcohol,” Duane Stanford, editor of Beverage Digest, told CNN. “This trend is just getting started.
Dunkin’ President Scott Murphy told CNN that the creation of Dunkin’ Spiked means “you can start and end your day with Dunkin’, which is a testament to our continuous drive for innovation and understanding our fans’ desires.” Bigger competitors in the category have also failed. Last year, Pabst Blue Ribbon axed their hard coffee flavor drink because of poor sales. In 2019, a partnership between Molson Coors and La Colombe to sell a “Hard Cold Brew Coffee” didn’t resonate with consumers and the drink was discontinued within a year of its release.
What’s in the drinks Dunkin’s new spiked coffee comes in four flavors, including original, caramel, mocha and vanilla, and have about 30 milligrams of caffeine, less than the average 100 milligrams of caffeine found in a cup of coffee. The iced coffee contains 6% alcohol by volume. Similar to the hard coffee, the tea offering comes in three options, including a variety pack of a dozen 12-ounce cans containing every flavor. The slightly sweet ice tea flavor is being sold in a six-pack of 12-ounce cans and a single 19.2-ounce cans.
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