Dunkin’ fans have risen up against their favorite coffee chain after the company rolled out a new rewards program, which users say make it more difficult to earn a free drink of their choice. “I no longer run on Dunkin,” one Reddit user wrote.
of exactly how the two programs differ as customers express outrage about the company advertising Dunkin’ Rewards as an upgrade when, to many, it seemed to be the opposite.. “The changes to the reward program are one thing, but the attempt to gaslight customers into thinking they’re getting a better deal is sickeningly unethical.”
Ryan Gonzalez said he has gotten his coffee from Dunkin’ for eight years. But in the days since its new rewards program took over, the 21-year-old college student has been looking elsewhere for his daily caffeine fix. “Dunkin’ was always the more affordable, true-to-their-roots coffee chain, especially compared to Starbucks, which is more of a premium coffee chain,” he said. “It’s Dunks. It was a lot more simple. But now it feels like Dunkin’ is trying to become Starbucks and it’s just kind of losing its identity as the brand that I love.”
Anderson, 22, said Dunkin’ and Starbucks are equidistant from his apartment, but that he’ll be choosing the latter a lot more, as well as trying out more of the city’s local coffee shops.
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