Laurent Malecaze has been at the management helm of AZ Factory since October 2020.
It is understood that Malecaze’s successor at AZ Factory will be named shortly.
One of Richemont chairman Johann Rupert’s most treasured fashion properties, Dunhill is considered among the Swiss group’s “other” businesses, which are primarily fashion and accessories maisons, including Alaïa, Chloé, Delvaux, Montblanc, Peter Millar, Purdey and Serapian. Richemont is primarily known for watches and jewelry, including Cartier, Van Cleef & Arpels, Buccellati, A. Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis and Vacheron Constantin.
Under Maag, and the company’s creative director Mark Weston, Dunhill has been updating its fleet of stores in recent years, ramping up its digital operations, and targeting younger generations with crossbody bags, knitwear, sneakers and jewelry, including a new range inspired by the curves of the automobile transmission.
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