Dungeons & Dragons: 50 Years of Success and the Rise of the Mainstream

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Dungeons & Dragons: 50 Years of Success and the Rise of the Mainstream
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Dungeons & Dragons, a game that has been a staple of nerd culture for decades, has seen a surge in popularity thanks to streaming shows, podcasts, and video games like Stranger Things and Baldur's Gate 3. This has led to a boom in revenue for Wizards of the Coast, the game's publisher, and a resurgence for independent businesses like The Last Place on Earth, a Brooklyn game shop that hosts popular D&D nights.

50 years later, Dungeons & Dragons still brings in millions of dollars — including nearly $110,000 in 2024 for one small Brooklyn business

But Wizards of the Coast isn't the only business that has benefitted from D&D's newfound mainstream success. Brooklyn game shop The Last Place on Earth raked in nearly $110,000 in 2024 from hosting D&D nights. Here's what's in a longevity doctor's colorful, nutrient-dense salad: It's ‘a vibrant blend' that keeps you healthy and feeling goodFeeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly

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