Dude Perfect started with five college friends posting sports trick-shot videos on YouTube. Now it's being labeled a 'media juggernaut.'
It started with a YouTube video of several young dudes hitting absurdly difficult trick shots on a backyard basketball hoop. Some 15 years later, those pals — now with more than 60 million subscribers on the platform and known as Dude Perfect — can celebrate an investment ranging from $100 million to $300 million from one of the country's premier private investment firms.
'Dude Perfect, which didn't immediately respond to a request for comment, has steadily grown its YouTube audience with a mixture of irreverent and increasingly elaborate videos. Recent entries include tossing around a rocket-propelled football, sinking the world's longest putt and poking fun at office life.
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