Ducati unveiled its first-ever NFT launch in partnership with XRP Ledger (XRPL).
Italian motorcycle manufacturer Ducati partnered with XRP Ledger to enter the Web3 space. The main goal is to launch its first-ever digital collectible, which is a video sequence of all the Ducati logos that have appeared on the tanks of motorbikes produced in Borgo Panigale from 1946 to the present day.
The first release is essentially a gift to Ducati fans as it pivots into the Web3 world and is scheduled to be launched on Wednesday, 26 July. Users are required to sign up within seven days of the release date. Following the traditional route of NFT drops, Ducati announced that those who get the first collectible will have access to subsequent projects.
Ducati plans to develop a series of Web3 activities over the next few months through the creation of new digital aggregation spaces, NFT collections, and other opportunities. The company said the move represents the “natural evolution of its digital strategy.” For the initiative, Ducati has also teamed up with Web3 Pro, which had previously worked with its parent company, Lamborghini, for brand engagement on an NFT collection called “The Epic Road Trip.”“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them.
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