Dubai's Emirates Airline Set to Embrace Bitcoin, NFT, and Metaverse

Emirates revealed its plans to add Bitcoin as a payment service as it continues to explore NFTs and metaverse.

United Arab Emirates ’s leading flag carrier, Emirates Airline, is all set to dive into the digital asset space by leveraging cryptocurrencies, NFTs, and the metaverse.

The entry is part of its strategy “to connect with customers in a faster and more flexible way,” said theEmirates will start its foray into the cryptocurrency industry by soon introducing Bitcoin as a payment method. The company will also add NFT collectibles on its website for trading. As such, the airliner, headquartered in Dubai, noted that it will onboard new staff for metaverse and NFTs.

Adel Ahmed Al-Redha, the Chief Operating Officer, said the main objective behind the move is to build applications to keep a track of various client needs. He also explained that the airline will leverage blockchain technology to trace records of aircraft. “With the metaverse, you will be able to transform your whole processes — whether it is in operation, training, sales on the website, or complete experience — into a metaverse type application, but more importantly making it interactive.”

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