Dua Lipa and Mariah Carey approve: The new Gucci ‘It’ coat will cost you $48K

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Dua Lipa and Mariah Carey approve: The new Gucci ‘It’ coat will cost you $48K
Page Six StyleCelebrity NewsAlix Earle
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Pop stars, supermodels and influencers agree, the tiger print shearling from Demna’s debut collection is the most coveted outerwear of the season.

— which, at $48,000 is more akin to a luxury car purchase than a closet piece — has quickly become the most-wanted celebrity outerwear of the season. Dua Lipa , 30, is the latest to take the Demna Gvasalia-designed piece for a spin, prowling the streets of Paris with fiancé Callum Turner in the bold coat paired with a slicked-back bun and her Bulgari Serpenti watch.

Mariah Carey stepped out of the Gucci store in Aspen on Dec. 29 wearing the La Bomba coat over GG crystal embroidered leggings.Alix Earle styled the same coat as a minidress in a TikTok post Monday, captioning it “Tiger king is here.”Heidi Klum lounges on $600 beach towel in nothing but a thongThe “Radical Optimism” singer paired the La Bomba coat with a slicked-back bun and her Bulgari Serpenti watch for a dinner at Bistrot Des Tournelles.Saturday featuring snaps from a dinner at French restaurant Bistrot Des Tournelles with Turner and friends, captioning the post “love letter 💌.”“Dancing With the Stars” alum Alix Earle showed off the same coat Monday, styling it as a minidress inThe “All I Want for Christmas Is You” singer was spotted in Louis Vuitton, Fendi, Prada, Saint Laurent and more throughout the trip — but the head-to-toe Gucci look stole the show, with Carey styling the coat over the brand’sAlex Consani was the first to wear the coat, starring in Gucci’s short film “The Tiger,” which premiered at Milan Fashion Week in September 2025.The coat is part of Demna’s debut Gucci collection, La Famiglia, and is crafted from intarsia shearling with a detachable chain belt featuring a Double G detail.Before it hit the streets — and the slopes — the coat made its debut on screen. The coat first appeared on model Alex Consani in Gucci’s short film “The Tiger,” directed by Spike Jonze and Halina Reijn, whichFor the Milan premiere, which drew a star-studded crowd including Gwyneth Paltrow and Serena Williams, Consani reprised her on-screen look and accessorized with chunky gold logo earrings, black heels, oversized sunglasses and a Gucci logo handbag. Kim Kardashian opted for a different colorway, choosing the less expensive $24,000 ivory and beige version of the coat for a party during Paris Fashion Week in October. The Skims mogul styled the piece with sparkling slide sandals and, naturally, no pants.Kim Kardashian chose the $24,000 ivory and beige version of the coat for a party during Paris Fashion Week in October, styling it with sparkling slide sandals.Interview magazine editor-in-chief Mel Ottenberg layered the coat over a Canadian tuxedo for “The Moment” premiere at the 2026 Sundance Film Festival on Jan. 23.Interview magazine editor-in-chief Mel Ottenberg took a more casual approach in January, layering the coat over a Canadian tuxedo for the premiere of Charli XCX’s “The Moment” during the 2026 Sundance Film Festival. Even the literary world is pouncing. Bestselling author Danielle Steel got a turn in the coat at Gucci HQ, sharing a glowing review. Steel called it “a killer piece,” noting the “incredibly intricate process” of intarsia, in which each tiny piece of fur is sewn together to create the tiger effect. “It was a thrill to try it on and see what’s in store for their Collection,” Steel wrote. “Their new designer, Demna has done them proud!!!”Meghan Markle’s wedding dress designer dropped a chic $40 bag at UniqloKris Jenner’s morning wellness routine: Bedside coffee, a ‘magic sauce’ workout and a smoothie she ‘can’t live without’'SNL' alum Jim Breuer fumes after 'foul' American Airlines bumps him from first classJeff Probst Reveals Mike White Got “Ripped” Ahead of ‘Survivor 50’: “He Takes His Shirt Off Right On Day 1”Mariah Carey stepped out of the Gucci store in Aspen on Dec. 29 wearing the La Bomba coat over GG crystal embroidered leggings.The"Radical Optimism" singer paired the La Bomba coat with a slicked-back bun and her Bulgari Serpenti watch for a dinner at Bistrot Des Tournelles.Alex Consani was the first to wear the coat, starring in Gucci's short film"The Tiger," which premiered at Milan Fashion Week in September 2025.The coat is part of Demna's debut Gucci collection, La Famiglia, and is crafted from intarsia shearling with a detachable chain belt featuring a Double G detail.Kim Kardashian chose the $24,000 ivory and beige version of the coat for a party during Paris Fashion Week in October, styling it with sparkling slide sandals.Interview magazine editor-in-chief Mel Ottenberg layered the coat over a Canadian tuxedo for"The Moment" premiere at the 2026 Sundance Film Festival on Jan. 23.

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