DSW is trying out a new store look and layout at a location opening this weekend in Houston, in an attempt to focus customers’ attention on key brands.
How This ‘Shark Tank' CEO Went From One Food Truck to a $1 Million Investment Offer From Mark Cuban
While the new format is smaller – at around 15,000 square feet rather than the typical 25,000 square feet – Rawlins said he's committed to offering consumers the same level of inventory, striving to remain in-stock for all sizes. The smaller square footage helps to lower fixed costs, while the new design also allows for selling the same amount of inventory, he added.
While in a different subsector of retail, Target calls out material sales improvements in the hundreds of stores it's remodeled since 2017. At Target's 2022 investor day in March, Chief operating officer John Mulligan said traffic gains help drive an average two to four percent average sales lift in the first year following a remodel and another one to two percent lift in the second year.
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