MultiChoice’s DStv has lost approximately 300,000 Premium and Compact Plus subscribers since 2019, but it continues to implement price hikes.
Despite steadily losing subscribers since 2019, MultiChoice continues to hike the price of its DStv packages every year.
The company’s financial results for the year ended 31 March 2023 reveal that it lost approximately 144,000 South African subscribers between 31 March 2022 and 31 March 2023. The premium segment includes DStv Premium and Compact Plus subscribers, while the mid-market comprises Compact and commercial subscribers.
DStv is also losing subscribers in its mid-market segment. The subscriber base peaked at three million in 2021 and has also lost around 300,000 subscribers since. For reference, it increased the Compact package price by 3.54% and 2.51% in 2019 and 2021, respectively. It didn’t implement any hike in 2020.
18% of participants in the survey said they were forced to terminate their DStv subscriptions due to these financial pressures.
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