Multichoice is looking to spend half its content investment on African-made shows with local actors and producers within the next two years.
The aim by Africa’s largest pay-TV company could result in more cost savings — given the expense of buying rights to shows in the US and elsewhere — and more viewers on the continent, Chief Executive Officer Calvo Mawela said in an interview.
“Making African content and paying actors and staff in local currencies comes at a fraction of the cost of buying dollar-denominated international content,” said Mawela. Many stories can be redeployed in different African countries and still resonate, adding to savings, he said. Two Portuguese channels have been rolled out in Angola and Mozambique, where the language is spoken, and are proving very popular, according to Mawela.
The company, spun out of e-commerce giant Naspers Ltd. in 2019, has been operating on the continent for 28 years and has almost 22 million customers.
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