The bottle Wilderton Botanical Spirits Non-Alcoholic (Bittersweet Aperitivo, Earthen, Lustre), $36.99 each. The back story Are you ready for Dry February?...
The back story Are you ready for Dry February?
Wilderton, an Oregon-based brand that launched in 2020, fits into the latter category. Brad Whiting, a liquor-industry veteran, has been one of the forces behind it. As he says, “I was not looking to leave the spirits world, but was looking to create new options for myself and friends who were seeking beautiful products without alcohol.”
Wilderton enjoyed a robust Dry January — sales were up 350% for the month over the same period in 2022. Whiting concedes that it’s hard to replicate January’s success because of all the Dry January buzz, but he says the momentum is there. “I’m not sure our February will match our January, but it’s not going to go down 50%,” he concludes.
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