An increasing number of Chicago businesses and breweries are catering to a specific crowd with a surprising mix of liquors, wine and beer — all made without booze.
The 'Dry January' movement has been picking up steam. A new business poll says the number of people skipping booze for the first month of the year grew to 35 percent.More and more people are doing it every year — giving up alcohol for the month to get a healthy start to the new year.
"And they’re all enjoying it," Gilbert said. "We’re proud of the fact it has a little more body than you might expect, a little more flavor than you might expect in a non-alcohol beer. And people are enjoying that."Temperance is one of several Chicago area craft breweries rolling out low or no-alcohol beers this month — beers that are notoriously difficult to make well.
"People are really surprised to see non-alcoholic Merlot, non-alcoholic champagne, non-alcoholic Riesling and all of that," Adams said. "So it’s a true exploration for everybody."
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