On Facebook and YouTube, anti-vaccination proponents have spent more than a decade building audiences and developing strategies that ensure they appear high in search results and automated recommendations.
, and allows anti-vaccination groups to target pregnant woman and mothers in paid advertising — has said it “is working” on unspecified changes in regards to health-related misinformation.“We used to do so many helpful, wonderful things,” like helping parents who couldn’t afford vaccines and educating doctors on barriers to access, she said. “Now we spend most of our time dealing with the misinformation out there. It’s a constant battle.
Larry Cook, the self-described social media activist behind Stop Mandatory Vaccination, described the reason behind the disparity, telling At first Neidenbach said he was just anonymously replying to anti-vaccine content, but soon scientists, farmers and doctors started following the page and sharing.
“That’s what separates me from other organizations,” Neidenbach said. “I’m not an organization, and I’m not trying to run a nonprofit. I’m just a school teacher. And I don’t have to be as nice as I do in the classroom.”
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