Dropbox wants to be the place where you can find all your stuff — but Google, Apple, and Microsoft also want to be that place. How is it competing?
Today, I’m talking with Dropbox CEO Drew Houston. Drew co-founded Dropbox way back in 2007, and he’s among the last of the founder-CEOs of that era still standing. Seventeen years is a long time to be with one company, and you’ll hear us talk a lot about all the change he’s seen in the industry. Dropbox seems like a simple idea: By now, cloud storage is something pretty much all of us rely on in some way. But it wasn’t always that way.
Again, it’s like if you have two equal options you’re going to take, and then this one has all this cushy stuff, you can understand how that would resonate with people. It created a lot of problems, too. Even in that world, I get a sense of complacency or entitlement that’s problematic if you want to keep scaling your company and really compete. I think there were some hard lessons learned on that front that a lot of it is unhealthy.
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