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Business leaders charged with future-proofing their organizations know they need to align their corporate values on sustainability and inclusivity with those of their customers, partners, and employees. An organization’s policies on—environmental, economic, and sociocultural—are key to determining its growth.
When Picard-Binet bought this family-owned business in 2022, his primary background wasn’t in footwear or fashion but in Indigenous tourism, most recently at the. His ambitions for building Bastien rely on the principles of sociocultural sustainability in exchanges with businesses across Canada, the U.S., and beyond to help ensure this long-running Indigenous-owned-and-operated business will thrive into the future.
The more Bastien can expand its business, the more it can share the Wendat culture with others. While moccasins account for almost all of its product line, Bastien recently partnered with Canada’s national tourism organization,, to make luggage tags and passport holders with authentic hide, extending the reach of its products—and Wendat traditions and culture—to places as far away as China and Japan.
That guidance differentiates cultural appreciation, which supports and promotes Indigenous culture, from cultural appropriation, which risks representing cultures superficially and without respect, solely for the outside organization’s gain. In a truly reciprocal partnership, both partners share some responsibility for education about what differentiates
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