A look inside Dries Van Noten’s new L.A. store, in what was formerly a space occupied by his sometime collaborators Opening Ceremony.
to the fashion industry that called for major changes. Among the letter’s top priorities—agreed to by scores of other designers, executives, and retailers—were realigning seasonal deliveries and delaying sales periods so that, for example, sweaters don’t go on sale before Christmas and sandals don’t arrive in stores in January.
The address might ring a bell. An Opening Ceremony boutique used to occupy the 1940s-era office building. When it shuttered earlier this year, Van Noten knew he wanted it, having enjoyed working with OC as a partner on pop-ups and the like. He oversaw the renovation entirely on Zoom. Some will ask who opens a store in COVID-19 time. “It’s a sign of hope and positivism which I think is necessary in this moment,” Van Noten said over, yes, another Zoom. “It’s been quite interesting as an exercise.
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