Retailers are turning to social media to sell their pricey spring looks, but with a stay-at home twist
The sexy, $298 Reformation summer dress? A model wears it lounging alone on her bed. The $148 lime green miniskirt with buttons? It looks fine next to the house plant.
“Here’s to less screen time and more lounging in @ragandbone’s warm-weather staples,” Saks Fifth Avenue posted on its Instagram page. The $550 bright pink blazer is marked down to $412.50. The department store operator also said customers should consider logging onto their virtual Zoom meetings in a puff-sleeve wool dress, theirs for $1,880.
“If you have reduced e-commerce, no brick-and-mortar volume and you’ve got bills to pay, it’s a very scary scenario.” But retailers have little to no bandwidth to change course and rush out more items designed to be worn indoors.
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