The focus of Dreamforce this year will be on AI, and special guests Matthew McConaughey and the Foo Fighters are expected to show up. But will this be the last time the conference is in San Francisco?
Salesforce CEO Marc Benioff says Dreamforce could be on the move next year if things don't improve. But Mayor London Breed and other city and business leaders say they are taking steps to make San Francisco safe for visitors.
Joe Garrity is a retired police officer and a community ambassador out patrolling parts of downtown. "We are patrolling 4th Street, Stevenson Alley, Natoma, of course all the corridors up around Union Square," said Garrity.The W Hotel is right across the street from all the buzz. "They convert the city into this magical Dreamforce and it's hugely impactful for hotel industry, restaurants, Uber drivers and the entire economy. We are really geared up at all our hotels," said Clifton Clark, Marriott Hotels SF Area General Manager. At Epic Steak along the embarcadero--known for its tomahawk ribeye--it's all hands on deck. Tables will be packed this week and Dreamforce is a win-win for them. "Now this week is really our chance to show what we can do, show what we all about, show our love for the city, and our love for just taking care of people," said Pete Sittnick, Managing Partner of Epic Steak. Some say Dreamforce is great preparation for an even bigger event to come in November -- APEC global trade summit. "APEC is another great opportunity for SF to show the rest of the world what San Francisco has here in California," said Clark.
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