Dreamforce 2023 could be make-or-break for San Francisco

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Dreamforce 2023 could be make-or-break for San Francisco
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San Francisco has a lot riding on this year's Dreamforce after Salesforce CEO Mark Benioff suggested it could be the city's last if ongoing issues such as homelessness and drugs affect the event.

Kickoff for the event is Tuesday, and it's expected to bring over 40,000 people to the city for three days. Attendees will likely bring with them a lot of traffic and money."I'm from the north of England," said Adam Jones outside the Dreamforce registration center."Been here about 30 times in the last 20 years, so quite a few times. Beautiful city. It's one of my favorite cities in the world.

"It's probably a tough one to answer," he said of the city's direction."I mean it's only through what I've seen myself. Being a different part of the city that I'm staying in this time than another time, maybe it is there, but it feels worse to me. I mean, at the end of the day, we got an Uber ride home last night. You look around you and you see an awful lot of disruption, and it's very sad to see.

"That's what we heard," said Osman Zughayer, owner of the Oasis Grill,"That it's the last year for this convention. These two days are good, but in general the city is still dead. Nothing going on.""So, we hope that the city gets busy again every day.," he said."Not just once every six months." "Depends on where you are from and what you regularly see," said Chantelle, visiting from Seattle."I wouldn't have a problem coming here. I come to San Francisco pretty regularly — one of my favorite cities."

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