Drake says UMG and Spotify used bots and payola to make ‘Not Like Us’ seem popular

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Drake says UMG and Spotify used bots and payola to make ‘Not Like Us’ seem popular
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Drake’s petition claims that Spotify and Universal Music Group worked to “manipulate and saturate the streaming services and airwaves” with Kendrick Lamar’s diss track.

Musically speaking, I’d say Drake lost the tit-for-tat feud this year between himself and Kendrick Lamar, which culminated in Lamar’s hit song “Not Like Us.” But Drake doesn’t seem to want to accept defeat that easily.

Some artists have been caught using automated tools to juice their streams and profit, and Spotify has a whole section on its website warning fans and artists to be careful of “artificial” streams of music. It also accuses UMG of giving Spotify a lower licensing rate for “Not Like Us” in exchange for the streaming platform recommending the song to listeners.

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