Last month, in response to being doxxed by Kanye West, as their feud escalated while their respective album releases approached, Drake posted the most carefree possible video of himself — chuckling…
posted the most carefree possible video of himself — chuckling in a convertible, the Toronto night sky gliding behind him, a lover’s heart etched into his hairline, beaming and seemingly even tickled by the threat. On his just-released new album, “Certified Lover Boy,” Drake responds again to West having disseminated his address, this time putting it in words.
“Certified Lover Boy” is a perfectly fine record — it’s expensively well-produced, like all of Drake’s albums, and easily likable with a decent batting average for a nearly hour-and-a-half record. But it officially stamps Drake’s self-proclaimed golden era as what might also be considered his “playlist era.
“Champagne Poetry” can feel like an at once remarkable and uneven opener: it has the pristine, ambitious energy of most of Drake’s album intros, but its effect is heavily diminished for listeners who are already familiar with the already popular Masego track “Navajo,” mirroring that song’s sample here with a Beatles interpolation. The build-up in the second half of the song is well-orchestrated before becoming suddenly anticlimactic .
With this album, it seems we are well past the point of expecting something artistically challenging or groundbreaking from Drake. He is, broadly speaking, the most popular rapper in the world, bar none — and it’s clear that over his last handful of projects, he has been fixated, even haunted, by that fact. Everything’s gilded and beautiful at the top, but he also seems a kind of inverted King Midas, cursed by the ever-present fear that something he touches will finally not turn to gold.
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