Could product innovations and a clear vision lead DraftKings to close the gap with rival FanDuel this football season?
at the Bank of America 2024 Gaming and Lodging Conference on Thursday, DraftKings CEO Jason Robbins said he sees an opportunity to cut into“I’ll probably eat my words saying this, but we feel almost a virtual certainty that we can achieve that because we have a clear line of sight and we know looking at FanDuel what they’ve been able to get to,” Robbins said. “I do think we have a lot of upside there.
"We have a pretty good picture of what we need to do. We just need to go out and blow it out during the most important time of the year."between the Baltimore Ravens and Kansas City Chiefs, DraftKings has introduced a new live betting product that Robbins feels will make a huge difference this year.
Robins says the NFL season will give a great sense of their year, and that he wishes their fiscal year began with the NFL kick-off. A lot of excitement but also a lot of nervousness with NFL's start. Overall, thinks the company is in the best place it's ever been. “Can we enhance our live betting product to the point where we’re heads and tails above the competition? I actually think currently in live betting, we do have the best-in-class product so we’re starting from a position of being ahead here,” Robbins said. “I think there is an opportunity to make it better but also an opportunity to see if we can lean into marketing it and merchandising it more. We’ve never really focused on that.
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