DraftKings issued a statement on Tuesday announcing its decision to discontinue both Reignmakers and its NFT Marketplace.
All holders of Reignmakers digital game pieces will have the chance to relinquish those pieces in exchange for a cash payment. The year is 2021. The pandemic is slowing, sports are coming back to life, and society as a whole is jumping into action after a year of isolation and confusion.
Legal sports betting and cryptocurrency were two of the most prolific trends to gain momentum coming out of the pandemic, and DraftKings tried to take advantage of that with the launch of Reignmakers in March 2022. Steve Aoki helped the sports betting giant market the venture that allowed users to compile NFTs of a given athlete to enter into fantasy sports contests.
Holders of Reignmakers digital game pieces can receive cash payments in exchange for their remaining game pieces, but the amounts of those payments will be based on factors that include, but are not limited to, the relative size and quality of each particular game piece collection.
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