Men’s personal care company DrSquatchSoapCo on Tuesday launched new “Star Wars” soaps for your inner Jedi or Sith.
Men’s personal care company Dr. Squatch on Tuesday launched new “Star Wars” soaps for your inner Jedi and/or Sith.
“We’re excited to explore different partnerships and reach new customers with brands we know will resonate,” said Dr. Squatch chief marketing officer Josh Friedman. “’Star Wars’ is such a strong franchise. We know we can make a collection of strong products. There’s a nostalgic elements but it’s very modern. It’s an older franchise and something we wanted to tap into, but we’re also big ‘Star Wars’ fans so that helped in making the choice.
“We were on a growth path before 2020,” Friedman said, adding that “2019 was a huge year and I attribute it to having a product that’s really resonating and lacking in the market. The market fit allowed us to grow fast.” “We weren’t planning to do an ad three months prior,” Friedman said. “A lot of advertisers dropped out and we saw it as an opportunity to lean in and once we got a sense we started thinking about what it will look like and what it will cost.”