The powerful anti-tobacco ads that shifted public opinion in Australia are featured in a new exhibition at Melbourne's ACMI museum.
Dr Gray was determined to address this misperception across a wide audience, so he pushed for humorous anti-smoking ads, along with some confronting ones.
"The aim of that campaign in 1971 was to create a bit of a public and media storm to convince the federal government at that time to ban tobacco advertising on television," Kehoe says.Which they did, Kehoe says.Some TV channels refused to air one particular ad. It featured Sir Frank Macfarlane Burnet, the Australian virologist who won a Nobel Prize in 1960, and who was also the first Australian of the Year.
"And of course, this created the exact kind of firestorm that he was hoping they would create and forced the government to … allow them to be aired."In 1972, Gough Whitlam became prime minister and one of the first things he did was ban the broadcasting of tobacco ads. This was to beSo, by the 1980s, anti-smoking advertising became more confronting. Many tapped into the loss of family members from smoking-related causes, and highlighted other significant smoking-related medical facts.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Whistleblower David McBride to stand trial four years and eight months after being chargedTrial set down for 6 November for former military lawyer accused of leaking classified Australian defence information to journalists
Read more »
10 years after Allison Bernard went missing police are offering $500k to solve her disappearanceDespite large-scale searches, the mother of two has never been found or sighted since disappearing. Via NITV
Read more »
Sydney woman dies after contracting tetanus in first NSW fatality in 30 yearsThe woman in her 80s died after contracting the infection from contaminated garden soil entering a wound in her leg.
Read more »
Melbourne man jailed for 12 years over 'completely unprovoked' CBD attack on strangerA man who teamed up with his son to commit a violent, random attack in the Melbourne CBD has been jailed for 12 years.
Read more »
First wild beaver in Wales in years caught felling trees in gardenPembrokeshire couple intrigued to discover what was causing damage catches culprit on stealth camera
Read more »
US inflation rate at lowest level in two yearsUS consumer prices are continuing to cool down, resulting in the lowest annual inflation rate since May 2021. Consumers could still see further rate rises as the Federal Reserve works to continue to slow inflation as food and energy costs remain high.
Read more »