OPINION: Empathy economics during COVID19 has ripped off the Band-Aids and pretty packaging, and it is now all about how businesses are genuinely helping their teams, suppliers and customers, writes IqbalSurve lockdown economy day52oflockdown
The Covid-19 pandemic has revealed many aspects about who we are as humans, the state of our economies and the reliance we have on the ability of those who control our purse strings - literally placing our lives in their hands.
That is true of course of every challenge that faces anyone at any given time but, in this instance, it is the sheer scale of the change that is coming that is making us all sit up and take notice. Empathy economics during this Covid-19 pandemic has ripped off the Band-Aids and pretty packaging and at the core, it is now all about how businesses are genuinely helping their teams, suppliers and customers. The more genuine they are in their efforts to assist and connect with people on a deeper level of understanding for who they are and what they face, the more likely businesses are to garner support - now and going forward.
While the people will speak up and vote with their wallets and purses as to who they will support, it is also up to business itself to hold each other to account. Not that I am advocating watchdogs and big sticks, but rather integrity committees. While I salute and acknowledge all businesses the world over, who are donating product, services and money to the cause of keeping the world afloat, without pontificating, it is because of obscene profits that they are in a position to be able to do so.
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