Movie ticket sales for the season were running 7 percent behind last summer until Barbenheimer came along. Now, domestic revenue is up by nearly 17 percent in an impressive turnaround.
Comscore chief box office analyst Paul Dergarabedian believes a $4 billion threshold is once again possible. “We still have two weekends left, including the long Labor Day weekend holiday.
It would be a fantastic result for the industry,” Dergarabedian says. “If you didn’t have Barbenheimer to make up for the shortfall of other films that didn’t live up to expectations, we’d be looking at a very different summer. Or
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