Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on weight-based discrimination and body image. She started the hashtag campaign #LoseHateNotWeight and in 2018 gave a TedX talk on the origins of the campaign.
to represent women in its advertising. This commitment comes alongside the brand celebrating a significant milestone. It’s been twenty years since Dove launched their “Campaign for Real Beauty .” The 2004 campaign featured images of women of different ages, shapes, backgrounds, and sizes who weren’t professional models.
In fact, the Campaign for Real Beauty began with a study conducted by Edelman and Dove affiliates and published in 2004. Titled “. The report found that only 2% of women globally consider themselves to be beautiful. That statistic kicked off what has now become a 20-year effort to achieve the mission of improving the self-esteem of women and girls.
To help set new digital standards of representation, Dove is set to create the “Real Beauty Prompt Guidelines,” a playbook on how to create images that are representative of real women and girls on the most popular generative AI programs. “We will not stop until beauty is a source of happiness, not anxiety, for every woman and girl,” shares Manfredi.
Conflict of interest disclosure: an image of the author of this article was used in the short film, The Code, associated with this campaign.
Real Beauty Dove Becomes First Beauty Brand Campaign For Real Beauty Artificial Intelligence
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