Douglas County Libraries Leverages Technology For Revamped Brew Tour

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Douglas County Libraries Leverages Technology For Revamped Brew Tour
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'The brew tour started as a National Library initiative to get folks thinking about libraries in different ways.'

Hutch Tibbetts, Douglas County Libraries, partnering with local breweries and coffee shops to deliver events and raise awareness for the libraries and local businesses. The revamped tour, which started August 1, has been a massive success so far, drawing 1,500 visits in just the first sixteen days.

But in 2021, during the strategic planning period, Douglas County Libraries began looking at ways to get folks back into the libraries, as in-person visits weren't bouncing back entirely."We also wanted to find a way to help community businesses that were hit hard because of COVID," adds Morgan. The team decided to relaunch the Brew Tour, but with some important changes.

The early success hasn't been all that surprising to local breweries. All eight that participated in 2017 gave a resounding yes when Morgan approached them about the 2022 fest. The 1,500 visits and almost 2,000 unique user sign-ups in just over two weeks to start is likely double those of any prior year, so it's clear that there is a strong appetite for the event, and that the promotion and execution has been well received.co-founder Jake Minturn, whose brewery is a tour partner.

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