Following a friend’s suggestion, two entrepreneurs joined their business ventures – Mad Dough and peasantries + pleasantries – to create a one-stop shop for doughnut enthusiasts and record aficionados alike.
Heart garlands descended from the ceiling in the establishment at 807 S. 800 East in Salt Lake City, and Elton John’s ballad “Your Song” played through the place.
The record store, peasantries + pleasantries, is about a block away from the bustling 9th and 9th area. The shop is located on the upper floor of Yates’ home. Originally, he started across the street in the middle unit of a triplex. Yates and Madsen each started their current ventures during the pandemic — though Madsen said she wanted to start earlier.
Mad Dough currently has four doughnut flavors: Lemon Chamomile, Boston Cream with Red, Strawberry Party Ring and Cinnamon Rolls with Pink.“I try to do new [recipes] every week. I have some that are popular now, because it’s been a little over a year, that I go back to. Then I like to add more things, like I just added the cinnamon roll, and then I can take time to perfect it.”
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