The Dorchester Collection's 'Belong to the Legend' campaign connects the achievements of 12 talented individuals to luxurious travel experiences worldwide.
The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection During a year in luxury defined by a worldwide sales downturn , many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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Luxury Travel Dorchester Collection Belong To The Legend Marketing Campaign Sales Downturn
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