'Running for president was one of the last cards Trump had to play,' CillizzaCNN writes. 'His candidacy was borne of desperation, not of a desire to serve. We kind of always knew this, but the tax revelations allow us to say so definitively.' | Analysis
By 2015, more than a decade removed from the smashing success of"The Apprentice," Trump's brand -- always his most marketable and valuable commodity -- was foundering, his golf courses were losing loads of money and he had nine-figure loans coming due. So he ran for president. Which, in retrospect, makes all the sense in the world.
In each episode of his weekly YouTube show, Chris Cillizza will delve a little deeper into the surreal world of politics. Click to subscribe! As the campaign wore on, Trump actually leaned into the campaign-as-personal-branding exercise even more heavily. In early March 2016, he held a press conference with displays of steaks, water and wine -- all bearing his name -- set up around the room."We sell water and we have water, and it's a very successful water company," Trump said of Trump Ice natural spring water."It's a private little water company, and I supply the water for all my places and it's very good.
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